The Online Course Rx
This prescription gives you the exact steps - what to do, and when - so you can successfully create your online course or virtual business without the usual mistakes and headaches...plus a money-back guarantee.
"Marjorie has changed my entire approach to my business online, and taught me so much about branding and SEO, as well as the ins and outs of speaking professionally. My speaking opportunities have multiplied, and my confidence and knowledge of the business continues to grow. What sets Marjorie apart is the ease of digesting what she delivers. I always feel like she is speaking to ME."
Nancy Shipley, M.D.
www.NancyMD.com
I can give you the help you need. For ten years, I've been building successful, profitable businesses online. Now you can avoid the predictable and costly mistakes most new entrepreneurs make.
If you're frustrated or confused - you've tried to learn this on your own, or piecemeal it together from info on the internet, or taken a course that wasn't quite right - you're not alone. You feel like it should be easier than this. And it is! Let me show you how.
The Online Course Rx is the ONLY program of its kind that:
1. Is designed by a physician entrepreneur specifically for busy physicians. I know you're not the stay-at-home hobby side hustle type.
2. Is offered by a seasoned expert who has been at this game a LONG time - for myself and for individual and corporate clients. I know how to get results.
3. Gets your struggle between wanting control and needing to outsource - you don't have time for all the fluff.
4. Knows how much a profitable online business means to your personal wellness and professional fulfillment.
5. Is highly recommended by your peers- physician entrepreneur clients who have experienced big breakthroughs and results - even if they've taken online business courses before! (Read what other doctors say about The Rx Series courses here and here.)
So, you want to finally turn your online effort into a profitable business that gratifies your soul and your bank account. You want to achieve it without predictable and costly mistakes. You want a streamlined path without all the stress and uncertainty.
I've been there, and I can help you get here.
"I started the course with a pretty well-established brand, but I wish I had taken it earlier. Through Marjorieā€™s recommendations, I watched my email list double! Prior to the course, I was struggling with how to monetize my site but still provide free content to my learners. Now, I am launching our SheMD Shop! I was learning with podcasts and websites for entrepreneurs, but those aren't specific enough for physicians. This course addressed another layer of the more complex interactions of professional life as doctor mixed with professional life as entrepreneur - I'm so thankful for that."
Melissa Parsons, M.D.
Founder, SheMD.org
Sign up. Do the work. Feel good about it.
I know if you put the effort into these lessons, they will work for you. Because I'm so sure you'll find value in this course, your investment is backed by a 30 day money back guarantee.
Just give it your all for at least 2 weeks. If you aren't happy, turn in your completed homework within 30 days of the course start date, and I'll refund every penny. There's nothing to lose.
What you will learn in The Online Course Rx:
Module 1
Make Your Business A Business
You'll need a true business model that is concrete and specific. One that works for you, and that appeals to paying customers. Too many entrepreneurs fail because they are stuck in hobby or 'side gig' mode. If you want customers to pay, you must offer them something worthy of their investment.
Module Highlights:
We'll break down the core elements of a profitable business so you can get off to a solid start:
- what sells and what doesn't (no matter your niche)
- how to develop your ideal business model
- understanding the market and differentiating your business
Module 2
Social Media and SEO for Business
You can pay for ads and outsource to experts, but without a solid strategy in place for these online assets, you won't reach your best customers.
Module Highlights:
We'll discuss what most entrepreneurs get wrong about digital marketing, and cover the basics:
- why only you can set your content strategy (and how to do it)
- incorporating SEO essentials into your content strategy
- how to leverage and metric social media for your business growth
- smart outsourcing without jeopardizing your brand voice or reputation
Module 3
Structure, Scale, and Sales
Common mistakes early entrepreneurs make are around structure, scope, and scale. If you don't get these right (and choose an appropriate price point) you're likely to do a lot of work for very little ROI. You might even be doing this right now!
Module Highlights:
We'll get specific about determining the sweet spot for your course or service, including:
- selecting the ideal delivery format (plus associated platforms, integrations, or production costs)
- determining the end-to-end scope of the course, and why it matters
- understanding factors that influence the best price for your course
Module 4
Physician Specific Risk and Mitigation
It's different for doctors. There are a variety of complexities in our professional circumstances that can have dramatic effects on business success.
Module Highlights:
We'll reveal the potential pitfalls that many doctors haven't even realized, and get to solving some sticky situations:
- appropriate disclosures, disclaimers, and conflicts of interest
- contracts and policies that may limit your business income or intellectual property rights
- malpractice and medical liability exposure online
Module 5
Creation, Production, and Delivery
Obviously, your course needs tangible assets or mechanisms for content delivery. There are many options, and this is where plenty of entrepreneurs get so stuck that they give up entirely.
Module Highlights:
It's a lot of work, and it's complex - but it doesn't have to be hard. We'll get you clarity on:
- creating both features and benefits - these are not synonyms, and they both matter!
- curriculum outlines, lessons, information, and outcomes
- formats and best practices for delivery at any price point
- asset organization
Module 6
Launch Logistics
All too often, entrepreneurs miss critical steps in their digital delivery. This module will save you hours of stress, confusion, and frustration - and ensure that you maximize ROI.
Module Highlights:
No more guessing about all of the elements for your lead magnets and sale funnels. We'll spell it out.
- what belongs in the sequence for your routine lead magnet
- what you need for an effective webinar or live event
- segmenting and targeting your leads for maximum conversion
"Your unified approach to branding, SEO, and social media strategy was very enlightening. Itā€™s empowered me to give my passion and message the wings it needs to make maximal positive impact on the world. Probably the most powerful change was a shift in my mindset around my value, both in monetary terms and my power to impact on the lives of others."
Stacia Dearmin, M.D.
www.ThrivePhysician.com
Privacy? I understand that too.
I get it. Not every entrepreneur wants the whole world to know what they're up to, especially when they're first starting out. So, here are a few more words from fellow docs who prefer a little anonymity. (Rest assured, I'll take your privacy seriously too!)
"If you're on the fence, just jump on over. It's totally worth it. You will learn more than you thought possible and it will no doubt get you closer to your goals of becoming a more visible, more efficient, more productive, and more successful expert in your field.Ā "
Emergency Medicine, Florida
"This course gave me clarity on positioning. I never thought about the language I use to describe myself in this way before. There's so much gold in this course. I had no reservations about signing up."
Gastroenterologist, New York
"This course gives you a road map to actually get something off the ground. I definitely wanted something geared for doctors - it made the whole experience much more powerful!"
